Author: Groundhogg Tester

  • Turn your contact page into a lead-generation channel!

    Turn your contact page into a lead-generation channel!

    Not everyone recognizes the contact page as a marketing opportunity. Some businesses try to bury it so that they can hide behind the chatbot barrier. What they don’t know (and what you can take advantage of) is that the contact page is not always a support burden, but instead a potential lead-generation channel. How can the contact…

  • How To Get More 5 Star Reviews!

    How To Get More 5 Star Reviews!

    Everybody knows that they should be collecting feedback, but how do you land those stellar five-star reviews?  It’s no secret that reviews are an essential part of any business and can provide insight into your products or services that you wouldn’t have known otherwise.  To collect this insight and use it to entice new customers,…

  • How To Build An Audience Without Spending Money On Facebook Or Google Ads

    How To Build An Audience Without Spending Money On Facebook Or Google Ads

    Are you trying to build an audience without spending money on Pay-per-click advertising?  Most new founders are told that they should set aside a sizable budget to spend exclusively on Facebook and Google ads, but why? If you ask me, this is because most people don’t know how to build an audience without spending money on PPC…

  • 6 Myths About WordPress CRM & Marketing Automation Plugins!

    6 Myths About WordPress CRM & Marketing Automation Plugins!

    Are you in the market for a new CRM or Marketing Automation system? You might be looking at ActiveCampaign, Keap/Infusionsoft, Hubspot, and maybe even SalesForce. While there are certainly advantages to choosing a SaaS provider for handling this critical pillar of your business, there are clear benefits to choosing a self-hosted WordPress option instead. There are many…

  • What Should And Should Not Be Automated.

    What Should And Should Not Be Automated.

    Have you ever felt the urge to automate everything? It’s an attractive prospect for business owners. By replacing mundane and menial tasks with automated systems you can save both time and money while you focus on more mission-critical areas of your business. However, when Automation Fever hits, it’s easy to lose sight of what automation makes sense and will…

  • Should you use SaaS or self-host your CRM with WordPress?

    Should you use SaaS or self-host your CRM with WordPress?

    One of the most common questions we get is, “Why is self-hosting better than SaaS or vice versa?” The truth is neither is better than the other because both come with their advantages and disadvantages. We are going to break them down so you can make an informed decision when choosing your marketing technology. First, let’s cover…